Legal
Privacy policy
What this site collects, which is very little, and what happens when you click through to a retailer.
Check live prices — we don't print them here, because they change daily.
Rings
The centre stone is where nearly all the money goes. Compare the same specification at each — shape, carat, colour, clarity, cut grade and grading laboratory held identical, or you are not comparing anything.
Earrings
Sold by total carat weight across the pair, so a 1ct pair is two half-carat stones. Cheap enough to make a sensible first purchase from a retailer you have not used before.
Bracelets
Check the clasp and the safety catch before the stone quality. A tennis bracelet that springs open on the wrist is the most common way people lose one.
Necklaces
The chain matters more than buyers expect. Check the gauge and the clasp — a heavy pendant on a thin chain is a repair waiting to happen.
Links open each retailer's own category page. Rare Carat links are affiliate links and earn us a commission if you buy, at no extra cost to you. The others are plain links that earn us nothing today. If that changes, this line changes with it. Every relationship is listed on the disclosure page.
What we collect
Aggregate, non-identifying traffic statistics through Cloudflare Web Analytics: the page viewed, the referring site, country, and device type. No cookies are set for analytics and no cross-site profile is built about you.
We do not run advertising, we do not sell data, and we have no ability to identify individual visitors.
If you email us, we hold that email in order to reply to it. Nothing more.
Affiliate links
Clicking a "Check price" button passes you to a retailer's own site through an affiliate network. That network sets its own cookie in order to attribute a purchase back to us.
We receive only aggregate reporting — which pages produced clicks and sales. We never see your identity, your payment details or the contents of your order. Once you leave this site, the retailer's and the network's own privacy policies govern what happens.
If you would rather not be tracked by the network, you can reach the retailers directly by typing their address into your browser. Nothing on this site is gated behind our links.
Fonts
Typefaces are currently served from Google Fonts, which means your browser makes a request to Google when a page loads. Google receives your IP address as part of that request. No cookie is set and no account is involved, but it is a third party and we would rather tell you than not.
We intend to self-host these files, which removes the request entirely. Until then, this paragraph stands.
Hosting
The site is static and served by Cloudflare Pages. Cloudflare processes request logs as part of delivering and protecting the site, under its own terms.
Your rights
Residents of California (CCPA and CPRA), the EEA and the UK (GDPR) have rights of access, correction, deletion and objection.
Because we hold no identifying data about visitors, there is typically nothing to retrieve or delete — but if you have emailed us and want that correspondence removed, say so and it will be.
Requests: editor@caratbrands.com.
Children
This site is aimed at adults purchasing jewellery and is not directed at anyone under 16. We do not knowingly collect information from children.
Changes
If this policy changes, the effective date at the top changes with it.